This could be the most important blog post you will read in 2009 if you are interested in what is coming from Google. You simply must watch this 1 hour 20 min presentation.

Thanks to the team at Today Tonight . The story came up well.

The phone has not stopped ringing. For those that missed the on air version, you can watch it it here:

http://au.todaytonight.yahoo.com/article/5542559/general/log-make-money 

Also, you can read about the story. People who take time to do the couse will do well.

Just letting people know I am on today tonight (channel 7 & Prime TV) later tonight.

We are letting people know about http://www.freagle.com which now has a special offer for today tonight viewers. If you want to check out the homestudy course check out the deal the freagle website (look for Today Tonight 48 hour special). 

I have been working on a couple of day trading programs.
1) Day trading in Australia
2) Day Trading the US Market.

Both programs have free webinars to see what they are about. The beauty of them both is the fact that they have live trading rooms. Which means traders tell you when to put the trades on.

Any way at least turn up to the free online webinars to check them out.

1.      Page Title – Many people overlook this or actually look too much into the title of your page. A good tip is to write for Google and not for your viewers. There is a way to do both but some view it as unethical, I will get into this later on.

1. Page Title The most important thing you really need to pay attention to is that the title of your page coincides with the contents of the page. Additionally it helps to have the word of phrase you want to be Indexed in Google in the actual title of your page.

For example, if you want to get your page on car detailing into Google you’re going to want to have a title like “Car Detailing 101” or “Car Detailing”. That’s what I said before but know you can actually see what I meant. It doesn’t really matter what the title is it just has to be relevant.

The title of your page is what partly tells Google what your page is about. Google is just a computer so it only understands so much. Keep it simple and you’re all set. By the way, the Title is part of what we call the “Meta” of “META” tags. Next, I’ll get into those.

2.      META Tags – You’ve probaly heard of Meta Tags before. They are not so much for people as they are for the spiders or bots that search engines use when looking for information. They tell the search engines stuff that only the search engines can see, technically we can see them too.

There are several META tags, you really only need to worry about three of them. All three are very important:

1.      The Title Tag – I previously went over this in the first part but just to recap, this tag is where you want to input the title of your page.

2.      The Keyword Tag – Again, this should be self explanatory but the keyword tag is where you input your keywords for your page. The only reason you put keywords into the META tag area is so the search engines can see them so it knows what to do with your page.

3.      The Description Tag – Like the other tags, we don’t do them to just waste time, we do them to talk to the search engines in there own languge. The description tag is where you input a description of the page you want indexed.

A common mistake with the description tag is to write a description about your whole site. Unless you are working in the main page or index page of your site this will be of no use to you or the search engines.

If your page is on “computer speakers” you’ll need to describe in brief detail what about computer speakers your page is about. Is it about how or where to buy them or how they are made or? You get my drift…

The description tag is sometimes the only tag that viewers can actually see in the search engine listings. Not always but sometimes when searched right or when the page is pulled from the index in the right way the surfer will see what yourdescription is.

Usually the page is displayed in the listing/index as a quick snippet of text from your page that the search engine thinks will be of interest to the surfer based on what they typed in the Search Box.

You’ll see in the picture above that there are more tags but despite what some people say, these are really of no use to you or the search engines. They don’t care that you took the time to put the extra tags in and won’t give you a better ranking or anything, you can do them if you want, they are 100% optional, some people like to do them, some don’t.

This isn’t an HTML design book so if you need further help with tags or where to put them that information is readily available for free all over the web. At least now you know what you need to do.

3.  Page Content – Again, some people will totally overlook this part or again look into it too much. I said previsouly that you want to try and write for Google and not for the actual viewer. This holds true for certain aspects of your page and not for other parts.

On one hand when you are writing for Google it may get you Indexed quickly and get you to appear high up in the listings. On the other hand if you are writing to appeal just to Google, it may leave the actual viewer of the page in a haze and they will just leave.

The best way to approach content is to just write informative, well layed out text and then go back and emphasize certain parts to make it SEO friendly. This basically means just making good use of your keywords through out the content.

When I write content I like to pick out my keywords first. If I am promoting a dental product for example, I pick five to ten targetted keywords. I wouldn’t bother with something like ‘dental product’ for a keyword or ‘dentist’ or anything that broad.

I use what they call ‘long tail keywords’. So for the example I used above for a dental product, lets say teeth whitening, I would use ‘quick teeth whitening’ instead of ‘teeth whitening’ or ‘how to get white teeth’ instead of ‘white teeth’.

You’re basically targeting people who are looking for a very specific thing. In the long run you may get less traffic but you’re getting a much more targeted or narrow audience which despite the name is a good thing.

Once you have the keywords you want to use for the page you sort of just write around the keywords. The keywords are going to match your page with the keywords that people are searching for so make sure you do some research.

4. The Page Layout and Design – If you look at some of the most popular and well known sites that you either heard about from an offline commercial or word of mouth or an online commerical or word of mouth what do you notice?

One thing that you should notice if you don’t is that they are never too fancy and they are always easy to navigate. Once again, this is not only intended to make it easy for the viewer to get around and appealing to them visually but the HTML code that is used to build it is clean and simple.

Remember when I said the spiders and robots that scour the internet are computers just like you are using now. They don’t care how fancy your page is. The more clean and simple the code, the better. 

It’s actually pretty simple. Indexing sort of means what is sounds like. Think about a book, when you want to find a certain part of page you generally look at the Index as opposed to aimlessly flipping through the pages trying to find what you want. An Index is basically a hierarchy of information.

When you’re talking about a search engine it’s pretty much the same thing. Except if you thought a 1,000 page book was a lot to go through, imagine a couple billion pages that can be searched in under a second. Well, welcome to Google.

Google has a huge Index as I just said. It’s always changing and growing but it’s usually packing around a one hundred billion or so pages. So Like I was saying it really is just a big book except you have to tell it what you want and not just see what it has to pick from.

Indexing is the process of getting your page into Googles Index. I previously stated that you don’t get automatically indexed in Google or any other search engine. Google is the best search engine to find information and for people to find your information so it’s good to be in there.

It doesn’t care if you made the page(s) two minutes, months, years of decades a go. Some of the older and other search engines won’t even put you in the index until your page or site has been on the net for at least a few months but usually a few years.

On the other hand, Google’s Index is always changing. What’s hot one hour sometimes is not so hot the next hour. Again, this like anything else is good and bad. You can search for something at 11 a.m. and it’s # 1, you can then search for the exact same thing and find that page has been moved down to # 1,999,823.

Google is all about relevance and popularity. In a lot of ways Search Engines are like teenagers. They highly value what other people think and the more popular and “in” you are, the better you’ll be treated.

RSS - or what is now known as “Really Simple Syndication” - is a file format that is incorporated by Internet users in their websites to allow for ‘web syndication’, making their web content available in a format that can be universally understood by other people.

In essence, RSS is a ‘mini database’ that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.

RSS websites - that is, websites that contain RSS ‘feeds’ (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with ‘RSS’ or ‘XML’.

With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS. 

Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:

1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and ‘ready-made’ feeds are also available from other sources).

2. Click the orange graphic - this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).

3. Input the feed URL on your RSS feed creation program.

4. Click on the “Generate Feed” button. This will generate the RSS code for your web content.

5. Enter the RSS code in the appropriate place on your own website.

Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.

RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of ‘feeds’ or RSS files from content providers, and they are generally classified into 3 types: 

· Desktop RSS readers - also known as standalone desktop application, they generally ‘run’ in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.

· Web-based aggregators - these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.

· Plug-in aggregators/readers - these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.

Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:

· Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is ‘refreshed’.

· Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.

Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:

· E-mail marketing and publishing

· Search engine marketing and optimisation

· Business blogging

· Internet advertising

· Digital public relations

· Branding and e-commerce

In addition, RSS can ‘power’ your website, providing you with the following:

· Valuable, updated, and relevant resources for site visitors and potential clients - RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.

· Search engine optimisation for the website.

· Increased traffic for the website - your website can ‘harvest’ and display information from other sites, driving more traffic to your own website.

· A wide selection of ‘channels’ for content distribution, such as PDA’s, cellular phones, voice mails, and email ticklers.

· A reliable way to have your web content delivered to Internet users and potential clients - RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and ‘cleaned’ by ISPs or Spam filters.

These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind - take the advantage of the marketing and publishing power of RSS.

If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.

Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.

However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.

With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.

Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.

Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.

Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.

Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.

From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through the RSS technology.

So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.

Here’s how:

1. Consider your audience

Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.

After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.

2. Pictures speaks a thousand words

To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.

3. Make constructive and beneficial blogs

Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.

After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.

4. Avoid making multifaceted and complicated blogs

In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.

Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.

5. Make it interactive

As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.

You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site. 

Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet. Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it. 

As they say, blogging is the contemporary term of creative and commercial writing.

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